FlyersEffective, Low-Cost Marketing Workhorses

If you need to distribute an important announcement or marketing message to a specific audience, one of the most cost-effective options is to use flyers. Flyers, also known as pamphlets, leaflets, inserts, or circulars, can be easily and widely distributed.

Flyers can be handed out, posted on bulletin boards, stapled to poles, tucked under windshield wipers, or pasted on buildings. They are designed for short-term use, such as promoting an event or sale. As a result, flyers are typically printed on lightweight paper stock.

Flyers Are Versatile

Flyers can also be folded into a self-mailing format. The standard size is 8.5″ x 11″, though other dimensions are possible. They can be printed on one or both sides, in black-and-white, duotone, or full color (which tends to be more eye-catching).

The most effective flyers convey a simple but compelling message with a strong call-to-action. This helps maximize the impact and engagement with your target audience.